What is it?
MLS® (Multiple Listing Service®) is a co-operative selling system in which agents share their listings so that a buyer working with any brokerage can see and buy the home. For a seller, it means the home is shown not by one agent but to every member agent in the area.
MLS® is a trademark of CREA (the Canadian Real Estate Association). CREA says the mark has been used since 1954 and that it does not identify a computer database but the standard of service REALTOR® members provide within a co-operative selling system. That is also why it can never be part of a business name.
The actual systems are run by local boards. In the GTA it is TRREB’s MLS® System, and TRREB explains in its 2026 reports that its system is part of the PropTx MLS® System shared by several boards.
How it works
- The seller signs a listing agreement with a brokerage and consents to an MLS® listing.
- The listing brokerage enters the home (price, photos, description, showing instructions and so on) into the MLS® System.
- Every member agent can find the home and show it to their buyers. The system is members-only, so the public cannot log in.
- Part of the same information flows out to public sites such as REALTOR.ca and brokerage websites.
- When a deal becomes firm, the transaction is recorded in the system, and these records are the basis of the monthly market statistics.
REALTOR.ca vs MLS®
REALTOR.ca is CREA’s listing site for consumers (since January 2025 run by REALTOR.ca Canada Inc., a subsidiary 100% owned by CREA). CREA describes it as an all-inclusive real estate portal where REALTORS® and consumers connect. Many people call it "the MLS", but strictly it is the public window onto MLS® information.
The full MLS® System is for member agents only, as TRREB states ("accessible to REALTORS® only"). Because the monthly statistics are built from firm transactions entered into the system, the sold history lives there too. So the usual way to learn what similar homes actually sold for is a comparative market analysis (CMA) that your agent pulls from the system.
MLS® listing, exclusive listing and mere posting
CREA explains that a brokerage may choose its own business model, such as exclusive, open or mere posting of MLS® listings, and that boards accept MLS® listings regardless of price or commission.
| MLS® listing | Exclusive listing | Mere posting | |
|---|---|---|---|
| On MLS®? | Yes | No, only that brokerage markets it quietly | Yes, but that is the only service |
| Who sees it | All member agents plus public sites | That brokerage’s clients and contacts | All member agents plus public sites |
| What the brokerage does | Everything in the listing agreement | The services in the listing agreement (narrower marketing) | Only the MLS® entry; the seller does the rest |
| Pros and cons | Reaches the most buyers | Privacy, but fewer buyers see it, so competition may be lower | Usually chosen to save on fees, but the seller does more work (check the cost in the agreement) |
RECO notes that some sellers sign an agreement solely to have their property advertised on a local listing service, and that the agreement must still clearly state the services.
Can you trust the listing information?
- Under the Code of Ethics an agent must make best efforts to ensure that ads and statements are accurate and not misleading, and the law bans giving false information about a trade. But "best efforts" is not a guarantee.
- Do not rely on the listing alone for numbers such as square footage, taxes, condo fees or room sizes. Check the property tax bill, the status certificate for condo fees, and a survey or building plans for size.
- Photos and descriptions are marketing. Verify with a home inspection and your own visit.
- Advertising a home as "sold", or showing the sale price, requires the parties’ written consent (RECO Bulletin 5.4). That is one reason sold prices do not always appear on public sites.
The "MLS price" vs the sold price
The price on a listing is the seller’s asking price, not the market value. Some sellers price low on purpose to attract competing offers; others price high to leave room to negotiate. The real sold price is what is recorded as a firm transaction in the system.
TRREB’s Market Watch shows the relationship as the sale-to-list ratio, the average selling price divided by the average listing price. In October 2026 the GTA average selling price was $1,024,108. Judge a home’s value by recent sold prices of similar homes, not by its list price.
Market statistics come from MLS®
The "GTA sales", "average price" and "new listings" numbers in the news all come from MLS® System records. TRREB’s footnotes state that sales, dollar volume and average and median sale prices are based on firm transactions entered into the TRREB MLS® System during the month. For example, October 2026 had 5,603 sales and 14,173 new listings.
Deals that never go through MLS® (exclusive listings, private sales, pre-construction contracts) are not in these statistics. TRREB also notes that historic data changed when new boards joined the PropTx system, so be careful when comparing numbers with older reports.
Example
Ms. Lee finds a Markham townhouse on REALTOR.ca. The list price is $899,000 and the description says "recently renovated". When she contacts an agent, the agent pulls recent firm sales in the same complex from the MLS® System and prepares a comparative market analysis.
Some similar homes sold above their list price and some below. Ms. Lee bases her offer on those sold prices and on the home inspection, not on the list price, and she confirms the property tax and the condo fees from the seller’s tax bill and documents rather than from the listing.
What the law and official sources say
Quotes are copied word for word. The "In plain words" lines are our explanation, not an official translation.
The MLS® mark stands for Multiple Listing Service® and identifies professional services provided by REALTORS® to carry out the purchase and sale of real estate as part of a co-operative selling system. The MLS® mark can never be used as part of a business name, trade name or in any corporate branding.In plain wordsMLS® is a trademark for the co-operative selling service REALTORS® provide, and it cannot be used in a company name.
Source: crea.ca/standards-programs/trademark-protection-competition/ · checked Oct 30, 2026
The MLS® marks have been used since at least 1954. They don’t identify a computer database of real estate listings or any product related to how a database works. Instead, they describe the standard of service provided by members of the REALTOR® association community.In plain wordsThe MLS® marks date from at least 1954 and describe a standard of service by REALTOR® members, not a computer database.
Source: crea.ca/standards-programs/trademark-protection-competition/ · checked Oct 30, 2026
A brokerage may select its own business model and offer a variety of services, e.g. exclusive, open, mere posting of MLS® listings, etc. Boards and real estate associations accept MLS® listings regardless of the price, commission rates or fees, or the division thereof.In plain wordsA brokerage can offer exclusive, open or mere-posting services, and boards accept MLS® listings whatever the price or commission.
Source: crea.ca/standards-programs/trademark-protection-competition/ · checked Oct 30, 2026
Full-range Multiple Listing Service® (MLS®) accessible to REALTORS® only, with intranet and Internet applications for both residential and commercial specialists.In plain wordsTRREB’s full MLS® System is available only to REALTOR® members.
Source: trreb.ca/who-we-are/ · checked Oct 30, 2026
Sales, dollar volume, average sale prices and median sale prices are based on firm transactions entered into the TRREB MLS® System between the first and last day of the month/period being reported.In plain wordsSales counts, dollar volume and average and median prices come from firm deals entered into the TRREB MLS® System that month.
Source: trreb.ca/wp-content/files/market-stats/market-watch/mw2610.pdf · checked Nov 6, 2026
REALTOR.ca is an all-inclusive real estate portal that enables a full-service marketplace for REALTORS® and consumers to connect.In plain wordsREALTOR.ca is CREA’s real estate portal where REALTORS® and consumers connect.
Source: crea.ca/about/ · checked Oct 30, 2026
In carrying on business, a registrant, (a) shall make best efforts to ensure that any representations are accurate and are not misleading; and (b) shall not engage in or be a party to misrepresentation or any unethical practice.In plain wordsAn agent must make best efforts to keep listings and ads accurate and not misleading, and must not take part in misrepresentation.
Source: ontario.ca/laws/regulation/220365 · checked Oct 30, 2026
Common questions
Does it cost money to list on MLS?
You and the brokerage decide what you pay for services, including the MLS® listing. RECO says the amount is not fixed or approved by RECO, any government authority, or any real estate association or board. Check the listing agreement to see which services are included and what they cost.
Where can I see sold prices?
The full sales history is in the members-only MLS® System, so ask your agent for a comparative market analysis. Some public sites show sold prices, but coverage and accuracy vary. Advertising a sold price requires the parties’ written consent.
Can I offer less than the list price?
Yes. The list price is just what the seller is asking. Decide the amount with your agent based on recent sold prices of similar homes, how long the home has been on the market, and whether there are competing offers. The reverse also happens: some homes priced low on purpose sell above the list price.
What if the square footage on the MLS listing is wrong?
Listing information is marketing, not a guarantee. Before signing, confirm numbers that affect the price, such as size, with plans, a survey, or for a condo the status certificate. If you find a big difference after signing, talk to your lawyer.
Can I sell my home without putting it on MLS?
Yes. A brokerage can sell it quietly as an exclusive listing, or you can sell privately without an agent. Fewer buyers will see it, which can affect competition and price. Make sure the listing agreement clearly says whether the home goes on MLS®.
Guides that use this term
Sources checked
- CREA, Trademark Protection & Competition (what MLS® means, business models) · checked Oct 30, 2026
- CREA, Our Mission (REALTOR.ca) · checked Oct 30, 2026
- CREA, REALTOR.ca for Canadians (January 2025 subsidiary) · checked Oct 30, 2026
- TRREB, Who We Are (MLS® for REALTORS® only) · checked Oct 30, 2026
- TRREB, Market Watch page (PropTx note, October 2026 figures) · checked Nov 6, 2026
- TRREB Market Watch, October 2026 report (PDF, notes) · checked Nov 6, 2026
- RECO, Signing a contract with a real estate brokerage (listing-service-only agreements; fees set by you and the brokerage) · checked Oct 30, 2026
- RECO Bulletin 5.4 Advertising sold property (consent required) · checked Oct 30, 2026
- O. Reg. 365/22: Code of Ethics (TRESA, e-Laws) — s. 5 accurate representations · checked Oct 30, 2026
- Trust in Real Estate Services Act, 2002 (e-Laws) — s. 35 false information · checked Oct 30, 2026